It is prominent that you have a good comprehension of your target market before you set out to get a logo design. Once you understand your market you can then order a develop that will petition directly to them.
In the following narrative we take a closer look at fitness logos and we offer ideas on getting an sufficient develop for your firm if you own a gym, fitness club or personal trainer business.
Projecting the Right Image
The fitness firm is all about the human body and how individuals strive for condition and perfection. In the fitness firm you will typically want to push either the 'health and fitness' message or the 'strength and muscle' message.
There are many other niche markets in the gym firm these days though and depending on where you are placed it may pay to go after one of these niches. The flavor of your logo should provide a hint as to either you are a gym that targets serious, young body builders or either you are a gym for those of all ages looking for casual light workouts and activities.
But there are other things that make one gym different from another. If you have a unique selling proposition then you may want to emphasize this in your name or logo somehow. Are you open 24 hours? Do you have a membership plan that is exceptional?
Common Gym Logo Images
The most common image for a gym or fitness center to highlight on their logo is one of the human body. The form can be either masculine and muscular or a slim, feminine shape depending on the message that you want to convey.
We looked over a large range of fitness firm logos and noticed other common themes too. Practice equipment such as barbells, dumbbells and treadmills can work well. A symbol such as a heart could emphasize the condition benefits of quarterly workouts.
Movement is a common theme in fitness logos and the images of population and other objects used on many designs are made to look like they are in a state of movement.
Color Choice
When it comes to choice of color, anything can work well. Color combination's that are vibrant and spellbinding are common in this business although conservative colors can also suit some types of gym or fitness club better.
Bear in mind that logos are regularly more sufficient when they are easy in design. Using inordinate color can make a logo unnecessarily cluttered so the best designers will regularly stick to only two or three colors. This can also make for a more versatile image, especially when it comes to printing.
Font Selection
Your designer should provide you with concepts that show a range of font or lettering styles. The right font can also help to reinforce the message that you want to get over in your logo.
One thing that we noticed with fitness and gym logos is that they often use fonts that slope forwards, implying movement, develop or speed.
Working With a Designer
There are many online practice logo fellowships that can put together a develop that is tailor made for your firm specifically. Most of them highlight portfolios of their former work on their websites so you can look straight through and see how they have tackled gym and fitness logos for other clients.
Once you have chosen a develop firm to work with you will have to unblemished a briefing form that sets out your requirements for the project. Be sure to give them as much data as potential about your business, your target market and your competitors. They can then develop something that accurately represents your business.
Refer them to some examples of gym logos that you like or dislike so that they have some idea what you are looking for.
Many firm owners hesitate to spend a few hundred dollars on a pro design. However, when you consider that a logo will be serving you over a period of many years it is easier to perceive the value. A great logo will likely offer you a better return on venture than any other component of your marketing plan.
Get you gym or fitness center off to a good start with a great looking logo design.
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